Annual Business Review Checklist

End-of-year self-review covering finances, pricing, clients, compliance, equipment and personal goals.

BeautyKiln Document Hub - Annual Business Review Checklist - Free to use, no attribution required

Annual Business Review

Do this every March (before the tax year ends on 5 April) or every December. Block out 1 to 2 hours. Be honest with yourself.

Your name: _______________

Business name: _______________

Review period: _______________ to _______________

Date completed: _______________

Financial Review

• Total income this year: £______
• Total expenses this year: £______
• Net profit (income minus expenses): £______
• Compared to last year: up / down / flat by £______
• Average income per month: £______
• Quietest month: ______ (£______)
• Busiest month: ______ (£______)
• Tax bill (estimated or actual): £______
• Did I set aside enough for tax? Y / N
• If no, how much am I short? £______
• Outstanding invoices or client debts: £______
• Am I on track with payments on account? Y / N / Not applicable
• Did I claim all allowable expenses? Y / N

Pricing Review

• Have my costs gone up this year? (rent, products, insurance, fuel, utilities) Y / N
• Have I raised my prices this year? Y / N
• If not, why not? _______________
• Am I undercharging compared to local competitors? Y / N
• When did I last increase prices? _______________
• Action I need to take: _______________

Client Review

• Approximate number of regular clients: ______
• New clients gained this year: ______
• Clients lost this year: ______
• Rebooking rate (gut feel or from booking software): ______%
• Most popular treatment: _______________
• Least popular treatment: _______________
• Any treatments I should add? _______________
• Any treatments I should drop? _______________
• Any client complaints this year? Y / N
• If yes, what did I learn from them? _______________
• Am I attracting the type of clients I want? Y / N

Insurance and Compliance

• Insurance renewed? Y / N. Expiry date: ______
• Does my insurance cover everything I currently offer? Y / N
• ICO registration paid? Y / N. (Required if you hold client data - most beauty workers do.)
• First aid certificate current? Y / N. Expiry date: ______
• CPD completed this year? Y / N. Hours: ______
• Professional body membership current? Y / N. Body: _______________
• COSHH assessments up to date? Y / N
• Patch test records complete and up to date? Y / N
• Client consultation forms up to date? Y / N
• Privacy notice displayed and current? Y / N
• Local authority registration current? (If required for your treatments.) Y / N

Equipment and Workspace

• Any equipment needing replacement or repair? _______________
• Products expiring soon? Y / N. Which ones? _______________
• Workspace clean, tidy and professional? Y / N
• Booking system working well? Y / N. Any issues? _______________
• Am I happy with my current products and suppliers? Y / N
• Any tools or equipment I need to invest in? _______________

Marketing and Online Presence

• Is my Google Business Profile up to date? Y / N
• Are my social media profiles current? Y / N
• Have I asked for reviews this year? Y / N
• Number of new reviews received: ______
• Is my website or booking page current with correct prices? Y / N
• What marketing worked best this year? _______________
• What marketing did not work? _______________

Personal

• Am I happy with my work-life balance? Y / N
• Did I take enough time off this year? Y / N. Days off taken: ______
• Am I saving into a pension? Y / N
• Do I have an emergency fund? Y / N. How many months of costs does it cover? ______
• Am I physically well? Any aches, pains or issues from work? _______________
• Am I mentally well? Do I need to adjust anything? _______________
• What is my biggest goal for next year? _______________
• What is the one thing I would change about this year? _______________
• What am I most proud of this year? _______________

Actions

List the top 5 things you need to do based on this review:

How to use this template

Block out 1 to 2 hours once a year - put it in your diary so it actually happens. Be completely honest with yourself. This is not for anyone else to see. It is your private business MOT. If you spot problems, use BeautyKiln's guides and tools to fix them. Keep your completed reviews from year to year so you can track your progress. The most common finding is that people have not raised their prices despite their costs going up - if that is you, deal with it now.