End of Year Business Review

Comprehensive end-of-year business review covering revenue, clients, services, expenses and goals

End of Year Business Review

This is a template - always read the linked guide first. BeautyKiln gives general information, not legal advice.

Set aside a couple of hours at the end of each year (or your business anniversary) to look back honestly at how things went and plan for the year ahead. Grab a cup of tea, turn off your phone, and work through this properly.

Business name: [YOUR BUSINESS NAME] Review period: [START DATE] to [END DATE] Date of review: [DATE]

1. Revenue and Income

• Total revenue this year: £[AMOUNT]
• Total revenue last year: £[AMOUNT]
• Change: £[AMOUNT] ([PERCENTAGE]% up/down)
• Best month: [MONTH] - £[AMOUNT]
• Worst month: [MONTH] - £[AMOUNT]
• Average monthly revenue: £[AMOUNT]

What drove the good months? [YOUR NOTES - was it seasonal demand, a marketing push, a new service?]

What caused the slow months? [YOUR NOTES - holidays, illness, quiet season, external factors?]

2. Client Numbers

• Total clients seen this year: [NUMBER]
• New clients this year: [NUMBER]
• Returning clients: [NUMBER]
• Average spend per client: £[AMOUNT]
• Client retention rate: [PERCENTAGE]% (returning clients / total clients from last year who came back)

Where did new clients come from?

• Instagram: [NUMBER / ESTIMATE]
• Word of mouth / referrals: [NUMBER / ESTIMATE]
• Google / online search: [NUMBER / ESTIMATE]
• Walk-ins: [NUMBER / ESTIMATE]
• Facebook: [NUMBER / ESTIMATE]
• Other: [DETAILS]

3. Services - What's Working, What's Not

Your top 5 most-booked treatments:

Least profitable or least-booked treatments:

Should you drop any services? Sometimes less is more - cutting a treatment that takes too long for too little money frees up time for more profitable work.

4. Expenses Review

• Total expenses this year: £[AMOUNT]
• Total expenses last year: £[AMOUNT]
• Net profit this year: £[AMOUNT] (revenue minus expenses)
• Net profit last year: £[AMOUNT]

Biggest expense categories:

Are you paying for anything you don't use? (Subscriptions, apps, memberships - check direct debits)

[YOUR NOTES]

5. Marketing Review

• Instagram followers: [NUMBER] (was [NUMBER] last year)
• Facebook page likes/follows: [NUMBER]
• Google reviews: [NUMBER] (average rating: [STARS])
• Total spent on marketing: £[AMOUNT]
• Best marketing activity this year: [WHAT WORKED]
• Worst marketing spend: [WHAT DIDN'T WORK]

Marketing ROI: For every £1 spent on marketing, you generated approximately £[AMOUNT] in revenue. (Total revenue from marketing-attributed clients / total marketing spend)

6. Pricing Review

• When did you last raise your prices? [DATE]
• Have your costs gone up since then? (Products, rent, insurance, fuel)
• Are you charging enough to cover your costs AND pay yourself properly?
• What are competitors in your area charging for similar services?
• Are you losing clients on price, or are clients happy to pay?

Hourly rate check: Take your net profit, divide by total hours worked. That's what you actually earned per hour. Is it enough?

• Net profit: £[AMOUNT]
• Hours worked this year (estimate): [HOURS]
• Your actual hourly rate: £[AMOUNT]
• Is this acceptable? Yes / No

7. Training and Development

• Courses completed this year: [LIST]
• Qualifications gained: [LIST]
• Total spent on training: £[AMOUNT]
• Training planned for next year: [LIST]

8. Compliance and Admin

• Insurance up to date and adequate? Renewal date: [DATE]
• HMRC registration current?
• Council registration current (if applicable)?
• First aid certificate current? Expiry: [DATE]
• All required qualifications up to date?
• Data protection practices reviewed? (Consent forms, client records storage)
• Health and safety risk assessment up to date?

9. Work-Life Balance Check

Be honest with yourself:

• How many hours a week are you actually working? [HOURS]
• Are you taking at least one full day off per week?
• How many holidays/breaks did you take this year? [NUMBER OF DAYS]
• Are you saying yes to bookings you should be turning down?
• Are you burned out, heading that way, or managing okay?
• Is your income supporting the life you want, or are you just surviving?

10. Goals for Next Year

Revenue target: £[AMOUNT] (that's £[AMOUNT] per month)

Top 3 business goals:

1. [GOAL 1]
2. [GOAL 2]
3. [GOAL 3]

Actions to achieve them:

• [ACTION 1 - with deadline]
• [ACTION 2 - with deadline]
• [ACTION 3 - with deadline]

One thing to stop doing: [WHAT'S WASTING YOUR TIME OR MONEY?]

One thing to start doing: [WHAT COULD MAKE THE BIGGEST DIFFERENCE?]

Review completed by: [YOUR NAME] Date: [DATE] Next review date: [DATE - same time next year]