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    Client Complaint Response

    Step-by-step protocol for handling client complaints professionally.

    1

    Listen without interrupting

    Let the client explain fully. Don't get defensive. Take notes if possible.

    2

    Acknowledge and empathise

    "I understand this isn't what you expected, and I'm sorry you feel this way."

    3

    Ask what they'd like

    "What would you like me to do to resolve this?" — this often de-escalates immediately.

    4

    Offer a fair resolution

    Options: redo the treatment, partial/full refund, or future discount. Match the severity.

    5

    Don't admit liability

    Be sympathetic but avoid saying "it was my fault" — this can affect your insurance.

    6

    Document everything

    Record: date, complaint details, your response, resolution offered, and outcome.

    7

    Follow up

    Contact the client 48 hours later to check they're satisfied with the resolution.

    8

    Review and improve

    Use the complaint to improve. Was it a process issue? Training gap? Product problem?

    If a complaint escalates

    Contact your insurer if the client threatens legal action. Never agree to pay compensation without consulting your insurer first.

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