Pricing Guide for Lash and Brow Technicians: 2025-26 Benchmarks
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Pricing Guide for Lash and Brow Technicians: 2025-26 Benchmarks
Lash and brow work can be some of the most profitable services in beauty, but only if you price it right. A classic lash set that takes two hours and earns £50 after product costs is paying you £25/hr, which sounds fine until you subtract rent, tax, NI and insurance. This guide gives you real 2025-26 benchmarks for every lash and brow service, from classic sets to microblading, plus the materials cost and effective hourly rate for each one.
All prices shown are 2025-26 benchmarks from published clinic menus, booking platforms and industry surveys.
Lash services
| Service (typical time) | London mid | Outside London mid | Materials cost |
|---|---|---|---|
| Classic full set (90-120 mins) | £60-£135 | £45-£80 | £4-£6 |
| Classic infills, 2-3 wks (45-75 mins) | £30-£70 | £30-£50 | £2-£4 |
| Volume full set, Russian or hybrid (110-135 mins) | £95-£180 | £60-£110 | £5-£8 |
| Volume infills (60-90 mins) | £55-£105 | £40-£75 | £3-£5 |
| Mega volume full set (120-180 mins) | £95-£225 | £70-£140 | £6-£10 |
| Mega volume infills (75-105 mins) | £75-£155 | £50-£90 | £4-£7 |
| Lash lift (45-60 mins) | £35-£50 | £35-£50 | £3-£6 |
| Lash lift and tint (45-60 mins) | £40-£60 | £40-£60 | £3-£6 |
Lash lifts are brilliant earners. The product cost is low, the time is short, and clients love the low-maintenance results. If you're not offering lash lifts yet, they're worth adding to your menu.
Brow services
| Service (typical time) | Typical UK price | Materials cost |
|---|---|---|
| Brow wax or shape (10-20 mins) | £7-£15 | Under £1 |
| Brow tint (10-15 mins) | £8-£12 | £0.50-£1 |
| Brow wax + tint combo (15-25 mins) | £15-£25 | £1-£1.50 |
| Brow lamination (45-60 mins) | £30-£50 | £3-£6 |
| Henna brows (30-45 mins) | £20-£30 | £1-£3 |
| Brow threading (10-15 mins) | £10-£15 | Pennies (thread only) |
Brow wax and tint combos are quick and profitable. At £20 for 20 minutes with £1.50 materials, you're earning about £55.50/hr. That's one of the best hourly rates in beauty.
Tip for new starters: Brow services are often underpriced because they're quick. Don't fall into that trap. A 15-minute brow tidy at £8 is paying you £32/hr. The same 15 minutes at £12 is £48/hr. Small price differences make a big impact when the service time is short.
SPMU and microblading
| Service | Regional mid | Higher-end / cities | Materials cost |
|---|---|---|---|
| Microblading initial (often 2-part treatment) | £180-£300 | £250-£350+ | £20-£40 |
| Microblading top-up at 6-8 weeks (60-90 mins) | Often included in initial price, or £50-£100 separate | Same | £10-£20 |
| Combination / powder brows | £250-£350 total (top-up often included) | Higher | Similar to microblading |
| Colour boost, 6-24 months | £150-£200 | Higher | £20-£40 |
Microblading carries higher risk than standard brow work. Your qualifications, insurance costs and clinical waste disposal all push your costs up. A common pattern outside London is £200-£300 for initial microblading or combo brows including the first top-up.
Underpricing far below £200 can actually raise client suspicion and may not cover your true costs (training, insurance, clinical waste, potential corrective work). Compete on service, safety and outcomes, not on being the cheapest.
Infill vs full set pricing: getting the ratio right
A common guideline is to set infills at about 60-75% of the full-set price, provided 40-50% of lashes remain and the client returns within your set window (2-3 weeks).
| Example | Full set price | 2-week infill price | Infill as % of full set |
|---|---|---|---|
| Classic | £70 | £40-£50 | 57-71% |
| Volume | £120 | £70-£85 | 58-71% |
If fewer than 40-50% of lashes remain, or the client comes back after 3-4 weeks, most techs class that as a new full set, not an infill. Make this clear in your booking terms and on your price list.
The retention problem
Not every client who books a full set becomes a regular. A sizeable chunk of first-time lash clients never return for infills, even if they were happy. Cost, maintenance and lifestyle all play a part.
Your business model relies heavily on nurturing the clients who do come back. Pre-booking at the end of each appointment, sending reminders, and giving realistic aftercare advice all help. But your full-set price needs to be profitable on its own, because you can't guarantee the infills will follow.
Combo packages
Examples from regional studios:
| Package | Typical price | Time |
|---|---|---|
| Lash lift + brow lamination (with tints) | £65 | 45-60 mins |
| Lash lift + brow wax and tint | £50-£55 | 40-50 mins |
| Brow wax, tint + mini lash tint | £25 | 20-30 mins |
Combos typically discount 10-20% vs booking separately. That's fine as long as your hourly rate still holds up. Run the same check: package price minus materials, divided by total time.
Course and loyalty pricing
Some studios bundle infills: for example, "buy 5 infills, get 1 free." That's effectively a 16% discount per infill if all six are used.
Like loyalty cards in barbering, this only costs you money if the client actually completes the course. Many won't, which partially offsets the discount. But make sure that even with the free session, your average hourly rate stays above your target.
Tip for new starters: If you're new to lashes, don't offer "buy 5 get 1 free" deals until your retention rate is solid. You need to know how many clients actually come back consistently before you can afford to give services away.
Annual boost pricing for SPMU
Many artists set colour boosts at roughly 60-80% of the original treatment price, depending on time elapsed and work needed.
| Boost timing | Typical price vs original |
|---|---|
| Up to 12 months | £150-£200 (vs £250-£300 initial) |
| 12-24 months | Often closer to full price |
Clear, tiered boost pricing helps match price to effort. A client coming back at 8 months needs less work than one at 20 months. Your pricing should reflect that.
Who to Contact
- NHBF (National Hair & Beauty Federation) - pricing guidance and business support - nhbf.co.uk (Paid, membership required)
- Save Face - accreditation for SPMU and aesthetics - saveface.co.uk (Paid)
- JCCP (Joint Council for Cosmetic Practitioners) - standards and practitioner register - jccp.org.uk (Paid)
- HMRC Self-Assessment helpline - tax and registration queries - 0300 200 3310 (Free)
- Citizens Advice - general business guidance - 0800 144 8848 (Free)
Sources
- Published clinic and studio price menus across UK regions, 2025-26
- Save Face practitioner guidance 2024/25
- JCCP standards and pricing commentary
- NHBF pricing surveys 2024/25
- Lash tech industry forums and booking platform data, 2025
Related Guides
- The Complete Pricing Guide for Self-Employed Beauty Workers
- When and How to Raise Your Prices
- Pricing Psychology: Stop Undercharging
- Insurance for Beauty Workers
- Pricing Guide for Aesthetics Practitioners: 2025-26 Benchmarks
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Key Contacts
NHBF (National Hair & Beauty Federation)
pricing guidance and business support - nhbf.co.uk (Paid, membership required)
Save Face
accreditation for SPMU and aesthetics - saveface.co.ukPaid
JCCP (Joint Council for Cosmetic Practitioners)
standards and practitioner register - jccp.org.ukPaid
HMRC Self-Assessment helpline
tax and registration queries - 0300 200 3310Free